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Mojo -> RE: keywords (1/15/2007 18:31:35)
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I wouldn't worry about plural versus singular in the meta tags. Use whatever feels natural. Something you should do is to include synonyms or other semantic keywords.
Misspelled Words:
I would tread lightly with the typo's. Typo specific websites are a sub-culture on the web that are often sponsored by everyone's favorite welfare source - Adsense. Too many typo's may cause your site to look unprofessional or *maybe* cast into the supplemental index.
That said, there are terms that are commonly misspelled in most industries. If you could accidentally have one in the body content you may be able to pick up extra traffic that is well targeted.
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