Opinions please! (Full Version)

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Tailslide -> Opinions please! (1/18/2007 6:55:44)

I did a single page cheapie starter site for a client which is now achieving between number one and number 6 for varying key phrases in Google (number one for the important ones) which isn't bad in my opinion for a one-page site where I had to beg for more than a sentence or two of text (ended up with about 3 paragraphs!).

The client has contacted me to say that they've signed up at vast expense to a company which will arrange their sponsored Google Ads for these phrases.

I said - ".... but you're already number one..."

The conversation was pretty much bafflement and vague indignation on my side and lack of any understanding of what he'd signed up to on his side from then on.

The client has asked me to buy a load of domain names on his behalf which would include his key phrases - e.g. hiskeyphrase.co.uk and hiskeyphrase.com and then park these on his actual site so that if people type hiskeyphrase.co.uk into Google it will come up with his site.

I said - "... but it comes up number one already..."

He would also like to buy domain names of closely related key phrases that he hasn't included in his site as he thinks he'll get some sort of overlap effect.

I'm really not sure either of these will do much good unless someone happens to type the URL into the address bar.

I've got to go see him at some point to "discuss his site" and I'd like everyone's opinion on whether there's any advantage for him in:

1. Paying for sponsored ads when he's already number one in his key phrase
2. Buying up related domain names
3. Just expanding his text and incorporating more key phrases (my choice)

I'm completely locked in a mental loop that (bearing in mind it's a single page site) starts and ends with:

... but you're already number one in your key phrases...

I'm not posting the domain concerned as I don't want this thread appearing in Google!!



Andy from Spain -> RE: Opinions please! (1/18/2007 7:56:27)

Sponsored ads with a #1 listing is not such a bad thing. A lot depends on the competition and other links on the page but we've done the same with success. I'm sure it does give the idea of an authority site and reinforces brand recognition - it will need monitoring to gauge returns over time.

Related domains I'm not so sure about unless you think there is going to be some type-in traffic.

Rather than expanding the text, why not expand the site? Get some pages focused on keyword rich pickings.

Cheers
Andy



Tailslide -> RE: Opinions please! (1/18/2007 8:05:32)


quote:

ORIGINAL: Andy from Spain

Rather than expanding the text, why not expand the site? Get some pages focused on keyword rich pickings.

Cheers
Andy


I agree Andy. The client wanted the cheapest possible option initially (single page) which is what I did for him. *sigh*



Reflect -> RE: Opinions please! (1/18/2007 8:31:50)

Why not go with the domain name buying spree on his/her keywords. Then make more one page sites. Point them all to the "true sales" site. It will make the appearance of an authority site and will help weather bad algo rollouts @ Google.

Just a thought, I see this done a lot.

Take care,

Brian



Tailslide -> RE: Opinions please! (1/18/2007 8:48:45)


quote:

ORIGINAL: Reflect

Why not go with the domain name buying spree on his/her keywords. Then make more one page sites. Point them all to the "true sales" site. It will make the appearance of an authority site and will help weather bad algo rollouts @ Google.

Just a thought, I see this done a lot.

Take care,

Brian


Thanks Brian.

Do you mean just park these other domains so that they effectively redirect immediately to the new site or do you mean actually build in some content and link them to the "real" site?

What I'm trying to work out is, what the advantage is of doing this on the current key phrases if it's already number one? Is the worry just dropping over time - the content is unlikely to change much to be honest (took long enough to get the 3 paragraphs out of them!) and so a drop is probably inevitable eventually.

If I buy a domain in a related but not directly linked key phrase (which he's also keen on) then I might be up against harder opposition to build rank for that site to make the link worthwhile.

Currently there are zero backlinks to the single page site (and it's still number one because of localisation and fairly specialised key phrases).

Sorry to ramble I'm just trying to figure it out - out loud!



Reflect -> RE: Opinions please! (1/18/2007 10:50:16)

quote:

do you mean actually build in some content and link them to the "real" site?


Correct, the advantage are a few different approaches...

1) Different content but target same exact keyword phrase. Result: domination of the first page unde several doamins. Why? So when users go to other sites to compre they are still in your "ring" of sites so to say.

2) Target different yet suppoting keywords. Then point those sites to the main site. This will build the site as an authproitry. This will help weather algo changes while keeping money icoming.

IMHO,

Brian



Mojo -> RE: Opinions please! (1/18/2007 11:09:18)

I agree with Andy that buying Adwords is not a bad idea even when you're #1. It just depends on how complete you want your coverage. There will always be a certain percentage of visitors that will click and buy from the first relevant link they see. Usually, that will be an Ad. Adwords also allows you to be a part of Content Ads (Adsense). This can blanket your Ads across hundreds or thousands of other sites and expose you to eyes that may never have seen your Ad at a search engine.

IMO, domains are the best value available. They just sit there obediently driving highly targeted traffic to your site. If you haven't played in the domain industry you will be surprised at how much type in traffic you get. I would suggest buying all the domains that make sense. Even long domains will have type in traffic. That said, for traffic domains you should avoid hyphenated domains, domains with numbers in them and .net domains. When you point them to the site make sure you are using a 301 redirect. The search engines have had some major issues in the past with 302 redirects. Lastly, it has been hinted at that too many redirected domains *may* be a bad signal for Google. Not a penalty, just a signal that *maybe* that site should be looked at more closely.



Tailslide -> RE: Opinions please! (1/18/2007 11:28:55)

So basically the conclusion is that sponsored Ads aren't necessarily a bad idea - particularly as they give access to Adsense and that domain names could work either as 301 redirects or with actual content and links to the main site?

I guess it's a case of being limited only by his budget then.

It's a very small business currently (which is why the single page site) so I'm thinking the budget is quite small currently.

Thank you all for your suggestions.



DebSpecs -> RE: Opinions please! (2/21/2007 12:32:29)

Why anyone would want to mess with perfection is beyond me. First of all, did you mean he wants his new domains to "point" to his main site? I'm under the impression that this does nothing to increase (or in his case, solidify) the rankings of the the page they're pointing to. I would not change a THING on his page right now. Would not try to improve it, just let it be. And i guess pay per click would increase his chances of getting clicked on because he'd now be twice on the search page. But is it worth it cost wise? Probably not, especially if he's offering some outside company even more money that the sponsored clicks itself would cost. Good luck!



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