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Advantage to parking an established domain?

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Advantage to parking an established domain?
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womble

 

Posts: 5702
Joined: 3/14/2005
From: Living on the edge
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Advantage to parking an established domain? - 1/30/2007 18:46:25   
I'm quoting at the moment for a redesign of an existing site - the site will be changing owners, and the new owners will obviously want it redone with their own logo etc. At the moment the site's domain name has another couple of years to run. The new owners are wanting their own domain name, but I'm not quite sure what to advise about retaining the existing domain name as well.

My thinking initially was that as the current domain's well established and has a pretty good SE ranking, that the best thing to do would be to go ahead with the new domain and park the existing domain onto it. I was figuring that the traffic coming via the existing domain would help the site, but I'm wondering now if it might actually be a bad move, as maybe the SEs would see it as duplicate content - or would that only apply if there were two sites with different domains but exactly the same content? Perhaps I'm thinking about this too much - it'd be like parking any other domain wouldn't it?

Any views appreciated.

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jaybee

 

Posts: 14191
Joined: 10/7/2003
From: Berkshire, UK
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RE: Advantage to parking an established domain? - 1/30/2007 19:03:03   
I'd leave the existing domain alone and point the new one either by forwarding, parking or Add-on.

It shouldn't give you a duplicate content problem. I've done it on some sites and it doesn't seem to ave caused any problems at all. Two are number 1 ranked and the other is 3.

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Now where did I put that Doctype?

(in reply to womble)
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