What To Look For In A Search Engine Optimization (Full Version)

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Tom_Sean -> What To Look For In A Search Engine Optimization (3/6/2007 7:18:05)

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Duplicate content removed...

[edit]Welcome to Outfront. Thanks for that, quite informative but links go in your profile and they'll appear after you have made 100 posts.



Thomas Brunt -> RE: What To Look For In A Search Engine Optimization (3/7/2007 16:48:48)

Hmmm...

I just found this exact same article here and here.

Shari Thurow is listed as the author of the article on both sites. Is that you?

t



grantast -> Tom Sean's Copyright Thievery from Grantastic Designs Web Site (3/9/2007 9:47:37)

Brian,

The original article, "What to look for in a search engine optimization specialist," was written by Shari Thurow, Search Marketing Director for Grantastic Designs.

I can assure your audience that this person "Tom_Sean" is certainly not Shari Thurow, nor is he the author of the article he lifted from our web site, copied to your forum and pretended to pass off as his own, nor did he request or obtain permission from us to post it here or anywhere else. Ms. Thurow does get a lot of her articles stolen by unscrupulous individuals who try to take credit for her work, and this individual appears to have a history of doing that.

If you find it of interest for your audience, we also did a 3-part series on online thievery, which you may find in our Tips section, under "Web Design Tips." We also have a 3-part feature article on "Protecting your Web site from online thieves."

For those who are interested in more of Ms. Thurow's work, who speaks at Search Engine Strategies conferences worldwide, I encourage them to check out her weekly column at ClickZ.com.

Thank you for bringing this to your audience's attention and giving us this opportunity to set the record straight.

Grant Crowell
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<edit>Removed signature file, sorry.</edit>
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Reflect -> RE: Tom Sean's Copyright Thievery from Grantastic Designs Web Site (3/9/2007 11:15:23)

Grant,

First off...

Welcome to OutFront forums!!!

I appreciate you swinging by and rectifying this. Nothings burns me more than when a person is too lazy to even run a thesaurus program on the content (Not that I am suggesting that makes it acceptable).

I gave a quick read over on the "Protecting your Web site from online thieves." Very nice article by the way. I think however you may be off on this one:

quote:

Protected web files may include the site's content, code, scripting, graphic images, sound and video files, to name a few.


How can generic code be protected? Thats like "you know who" stating they own the patent on GIFs. Now if it is a script I can see that 110% but if you mean:

quote:

<p class="backtotop"><a href="index.htm">home</a> > <a href="tips.html">design
tips</a> > <a href="tips.html#websitedesign">web site design</a> >
protect your site</p>


Then I would have to disagree...respectfully or course [;)].

Take care,

Brian



grantast -> RE: What To Look For In A Search Engine Optimization (3/9/2007 11:48:24)

Hi Brian,

To briefly answer your question, by "protecting your code," we aren't referring to generic code, and certainly not snippets. But for something like a customized program, such as shopping cart web site that the individual programmer has created, you can obtain a patent on that. (We've talked with attorneys specializing in copyright and patent law to verify those special situations.) Otherwise it would be possible for devious programmers to steal the code and copy the setup on their own servers

There are web programmers who made their programs open source, including for free shopping carts, as an example. Sometimes part of the reason is that patent lawyers (and filing a patent) can be expensive, and sometimes litigious. That can get in the way sometimes with building a helpful product and putting it to good use!

Hope that's helpful.

GC



Mojo -> RE: What To Look For In A Search Engine Optimization (3/9/2007 12:52:44)

quote:

patent lawyers (and filing a patent) can be expensive


From personal experience, that is quite the understatement.

From Shari's article -

quote:

Cloaking and Gateway / Doorway Pages. Search engines have made it very clear that the web page delivered to the search engine spider and the web page delivered to the end user should be the same. If not, the search engines consider it spam and will have the site promptly removed from the search engine database.


That is simply not true. How many times have you found a listing in Google and the snippet looked like what you wanted, but when you click the link you get a registration or login screen? I know I encounter that all the time. Here is an example: make sure you're not logged in to webmasterworld.com and run a query on Google for site:webmasterworld.com seo. This will give you a list of only WW sites. Click a link and then click the back button. Repeat 2 or 3 times and you will be given a different page than what Google referred you to. It is a bot catching page that is using cloaking techniques. They also cloak their robots.txt file.

There are many other examples to prove that you will NOT be promptly removed. I have a Split Testing business and the only way to prevent the search engines from reading the test pages is to cloak for them. I have never had a page removed for cloaking . Then again, I'm not doing anything wrong.




BobbyDouglas -> RE: What To Look For In A Search Engine Optimization (3/9/2007 12:55:16)

I removed the text, duplicate content hurts. GC took too much time to type up proof, that I didn't want to remove the entire thread.



jaybee -> RE: What To Look For In A Search Engine Optimization (3/9/2007 13:24:19)

quote:

we also did a 3-part series on online thievery
That's ironic [:D]

Useful though. We had a thread running a while ago that was discussing this.



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