Lets see if I can explain this better. Google and the other Search ENgines don't see that page as you do. They look at the code behind the page and they go through to find relevant content that they can use to index your site.
Google reads the first 500 or so words on the page. This is what it will see when it reads your service page.
<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Language" content="en-us">
<meta name="GENERATOR" content="Microsoft FrontPage 5.0">
<meta name="ProgId" content="FrontPage.Editor.Document">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<link rel="File-List" href="Services_files/filelist.xml">
<title>Image One Salon and Spa</title>
<!--[if !mso]>
<style>
v\:* { behavior: url(#default#VML) }
o\:* { behavior: url(#default#VML) }
.shape { behavior: url(#default#VML) }
</style>
<![endif]-->
<script language="JavaScript" fptype="dynamicanimation">
<!--
function dynAnimation() {}
function clickSwapImg() {}
//-->
</script>
<script language="JavaScript1.2" fptype="dynamicanimation" src="animate.js">
</script>
<!--[if gte mso 9]>
<xml><o:shapedefaults v:ext="edit" spidmax="1027"/>
</xml><![endif]-->
</head>
<body onload="dynAnimation()">
<p align="center">
<span style="position: absolute; left: 101; top: 16">
<img border="0" src="Services_files/Trim2.gif" width="800" height="559"><span style="position: absolute; left: 556; top: 171"><span style="position: absolute; left: -108; top: -18"><img border="0" src="Hello3.gif" width="359" height="36"></span></span></span></p>
<p><!--[if gte vml 1]><v:shapetype id="_x0000_t202"
coordsize="21600,21600" o:spt="202" path="m,l,21600r21600,l21600,xe">
<v:stroke joinstyle="miter"/>
<v:path gradientshapeok="t" o:connecttype="rect"/>
</v:shapetype><v:shape id="_x0000_s1040" type="#_x0000_t202" alt="" style='position:absolute;
left:69.75pt;top:36.75pt;width:426.75pt;height:27pt;z-index:1' filled="f"
stroked="f">
<v:textbox>
<table cellspacing="0" cellpadding="0" width="100%" height="100%">
<tr>
<td align="center">
<p align="left">
<font face="Lucida Sans" color="#800000" style="font-size: 13pt">1002 Old
Hickory Lane - Jefferson Hills, PA - (412) 653-6034</font></td>
</tr>
</table>
</v:textbox>
</v:shape><![endif]--><![if !vml]><span style='mso-ignore:vglayout;position:
absolute;z-index:1;left:93px;top:49px;width:573px;height:40px'><img width=573
height=40 src="Services_files/image001.gif" v:shapes="_x0000_s1040"></span><![endif]></p>
<p></p>
<p><!--[if gte vml 1]><v:line
id="_x0000_s1035" alt="" style='position:absolute;left:0;text-align:left;
top:0;z-index:1' from="291.75pt,175.5pt" to="291.75pt,186.75pt" strokecolor="#f93"/><![endif]--><![if !vml]><span
style='mso-ignore:vglayout;position:absolute;z-index:1;left:388px;top:233px;
width:2px;height:17px'><img width=2 height=17 src="Services_files/image002.gif"
v:shapes="_x0000_s1035"></span><![endif]><!--[if gte vml 1]><v:line id="_x0000_s1038"
alt="" style='position:absolute;left:0;text-align:left;top:0;z-index:1'
from="346.5pt,175.5pt" to="346.5pt,186.75pt" strokecolor="#f93"/><![endif]--><![if !vml]><span
style='mso-ignore:vglayout;position:absolute;z-index:1;left:461px;top:233px;
width:2px;height:17px'><img width=2 height=17 src="Services_files/image002.gif"
v:shapes="_x0000_s1038"></span><![endif]></p>
<p><!--[if gte vml 1]><v:line id="_x0000_s1032"
alt="" style='position:absolute;left:0;text-align:left;top:0;flip:x;z-index:1'
from="135pt,175.5pt" to="135pt,186.75pt" strokecolor="#f93"/><![endif]--><![if !vml]><span
style='mso-ignore:vglayout;position:absolute;z-index:1;left:179px;top:233px;
width:2px;height:17px'><img width=2 height=17 src="Services_files/image002.gif"
v:shapes="_x0000_s1032"></span><![endif]></p>
<p><!--[if gte vml 1]><v:line id="_x0000_s1036"
alt="" style='position:absolute;left:0;text-align:left;top:0;flip:x;z-index:1'
from="211.5pt,175.5pt" to="211.5pt,186.75pt" strokecolor="#f93"/><![endif]--><![if !vml]><span
style='mso-ignore:vglayout;position:absolute;z-index:1;left:281px;top:233px;
width:2px;height:17px'><img width=2 height=17 src="Services_files/image002.gif"
v:shapes="_x0000_s1036"></span><![endif]></p>
<p></p>
<p><!--[if gte vml 1]><v:rect id="_x0000_s1039"
alt=""
href="file:///C:\Documents%20and%20Settings\Administrator\My%20Documents\IMAGE%20ONE\Services.htm"
style='position:absolute;left:140.25pt;top:173.25pt;width:66pt;height:15.75pt;
z-index:1' fillcolor="yellow" strokecolor="#ff9">
<v:fill opacity="19661f"/>
</v:rect><![endif]--><![if !vml]><span style='mso-ignore:vglayout;position:
absolute;z-index:1;left:186px;top:230px;width:90px;height:23px'><a
href="file:///C:\Documents%20and%20Settings\Administrator\My%20Documents\IMAGE%20ONE\Services.htm"><img
border=0 width=90 height=23 src="Services_files/image003.gif" v:shapes="_x0000_s1039"></a></span><![endif]><span style="position: absolute; left: 556; top: 171"></span></p>
<p></p>
<p dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="font-family: Aharoni; text-transform: uppercase; font-weight: bold; padding: 0" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2"><!--[if gte vml 1]><v:shape
id="_x0000_s1041" type="#_x0000_t202" alt=""
href="http://www.imageonesalonandspa.com/" title="C:\Documents and Settings\Administrator\My Documents\IMAGE ONE\index.htm"
style='position:absolute;left:78pt;top:169.5pt;width:61.5pt;height:24.75pt;
z-index:0' filled="f" stroked="f">
<v:textbox>
<table cellspacing="0" cellpadding="0" width="50" height="22">
<tr>
<td align="center" width="56" height="22">
<p align="left">
<a title="C:\Documents and Settings\Administrator\My Documents\IMAGE ONE\index.htm" href="http://www.imageonesalonandspa.com" style="text-decoration: none" dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="font-family: Lucida Sans; text-decoration: blink; font-weight: bold" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2">
<font face="Lucida Sans" size="4" color="#FFFF66">Home</font></a></td>
</tr>
</table>
</v:textbox>
</v:shape><![endif]--><![if !vml]><span style='mso-ignore:vglayout;position:
absolute;z-index:0;left:104px;top:226px;width:86px;height:37px'><a
href="http://www.imageonesalonandspa.com/"><img border=0 width=86 height=37
src="Services_files/image004.gif"
title="C:\Documents and Settings\Administrator\My Documents\IMAGE ONE\index.htm"
v:shapes="_x0000_s1041"></a></span><![endif]></p>
Now if you can find anything of interest in that lot I'll be surprised. Contrast that with the code behind the page in a site I've just done for a client.
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
<meta http-equiv="Content-Type" content="application/xhtml+xml; charset=UTF-8" />
<meta name="verify-v1" content="+3sCu/KBezd9tiXLBs/xpS46p9R+FwcygG8ueIwiGZw=" /><meta name="author" content="JBVisions" />
<meta name="copyright" content="© JBVisions" />
<title>Malcolm Cook - An evening with ........</title>
<meta name="Keywords" content="Malcolm, Malcolm Cook, Cook, malcolmcook, after dinner speaker, after dinner speaking, raconteur, music industry, entertainment, UK, England" />
<meta name="Description" content="Malcolm Cook, after dinner speaker and raconteur, has been friend and manager to the stars for over 40 years" />
<link rel="meta" href="http://www.malcolmcook.co.uk/labels.rdf" type="application/rdf+xml" title="ICRA labels" />
<meta http-equiv="pics-Label" content='(pics-1.1 "http://www.icra.org/pics/vocabularyv03/" l gen true for "http://malcolmcook.co.uk" r (n 0 s 0 v 0 l 0 oa 0 ob 0 oc 0 od 0 oe 0 of 0 og 0 oh 0 c 0) gen true for "http://www.malcolmcook.co.uk" r (n 0 s 0 v 0 l 0 oa 0 ob 0 oc 0 od 0 oe 0 of 0 og 0 oh 0 c 0))' />
<link rel="stylesheet" href="css/stylesheet.css" type="text/css" />
<style type="text/css">
abbr { border-bottom-width: 1px; border-bottom-style: dotted; }
</style>
</head>
<!-- ********************************************* -->
<!-- put id tag in body for current page indicator -->
<!-- ********************************************* -->
<body id="home">
<div id="container">
<div id="header">
<div class="floatit">
<span class="nice">Nice to meet you, here's my card.</span>
<h1>After <strong>Dinner Speaker</strong></h1>
</div>
</div>
<div id="navigation">
<ul>
<li><a href="index.html" id="homenav">Home</a></li>
<li><a href="biography.html" id="bionav">Potted Bio</a></li>
<li><a href="portfolio.html" id="portnav">Gallery</a></li>
<li><a href="trivia.html" id="trivnav">Trivia</a></li>
<li><a href="contact.html" id="contactnav">Contact</a></li>
</ul>
</div>
<div id="content">
<h2>Nice to meet you!</h2>
<h3>An introduction</h3>
<p>Larger than life in more ways than one,
Mal has been in and around the entertainment and music industry for more
years than he'd care to remember. </p>
<p>Working with many of the big names over the years, he's amassed a
huge number of stories, anecdotes and hysterical tit-bits about the
stars of stage, screen and radio as well as tales of what goes on behind
the scenes, all of which, give a fascinating insight into what life is
really like without the tinsel and glitter.</p>
<p>All of these stories were going to waste until some bright spark
suggested that Mal
could share them with the world by way of a book and by offering
himself up as a modern day minstrel but, luckily for us all, without the
singing part.</p>
<p>I'm certain that his tales will provide the perfect end to any event
and I am therefore delighted to present to you, after dinner speaker and
raconteur extraordinaire, my friend, Mal
Cook</p>