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Tailslide
Posts: 5912
Joined: 5/10/2005
From: Out here on the raggedy edge
Status: offline
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Swapping content - 8/21/2007 4:32:01
Just a thought:
Google etc seem to like sites where the content is changed fairly regularly.
So, if you've got a client who (as many are) isn't terribly interested in updating their site regularly - how about having say 3 different versions of your home page content and rotating them on a monthly basis using PHP or whatever?
I've just done this on a site but I'm interested in what people think.
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Mojo
Posts: 2429
From: Chicago
Status: offline
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RE: Swapping content - 8/21/2007 10:57:10
It's a good way to help your site stand out - especially if the competition doesn't bother to update often. Just be careful so that the updates don't change the meaning of the page. I know of sites that rank very well in competitive industries that only change the drop down form values on a regularly random (does that make sense?) schedule. What you're after is to change the checksum value of the page so that 1) Google knows something has changed and 2) Google quickly re-visits your page/site.
quote:
Constant change is not necessarily an indicator of a site's relevance.
A constantly updated/changed page doesn't directly indicate relevance, but it does show that the site is active and may have fresh/recent content that is of value or newsworthy.
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