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Scotty -> Adwords disapproved for Trademark infringement? (9/3/2007 23:18:59)
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Being a reseller, we use manufactures names (Trademarks) in most of our advertising...catalog, website, Google Adwords. We've done this for years, same as most resellers.
Now Google up and "disapproves" some ads that include Trademarks, even though when you click through you land at pages promoting those branded products.
Google is telling us we need to get written approval from the trademark holder and have them send this to Google on their company letterhead.
Now, I ask you...how could a Ford dealer sell Fords if he wasn't allowed to use the Trademark term "Ford". Would they advertise saying "We sell the best cars and trucks in the market place"?...(let's not start a Ford/Chevy/Dodge war at this time).
When you think about it we would need letters of authorization from over 100 suppliers and each would have to send along a copy to Google...and they'd have to do this for each of their dealers...I don't think so...
Anyone else run into this problem?
Scotty
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