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Tailslide -> RE: Would You Trust? (6/27/2008 2:36:20)
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Hi
I'd say to avoid using italics on anything other than single words - it's quite difficult to read (it's on the brief bio on the About us page).
Content-wise (not reading all of it!) but it looks like, certainly in the individual products pages that you've got a good amount of information without being too much - some companies seem to overload people and they just never read it.
The content also doesn't seem to pushy or doom-mongering which I personally think is good - others may think more pushy is better!!
Visually it's ok- There's something slightly off about the ratios of the two columns on the homepage... I'm personally not keen on the big red and blue buttons as I think they clash with that flesh pink background colour. I like the colour combo of the boxes at the bottom - the light blue/deep red. Actually I think it might just be that flesh pink colour that's upsetting things a bit - maybe with a light blue background like the bottom boxes it'd feel more united.
The black line separating the two columns on the homepage should either be full height or absent I'd say, it looks a bit odd having it about quarter height.
In Firefox the banner image is off slightly - it's not disastrous but just slightly irritating.
Given the market, I'd add in a focus and active link effect alongside your current hover effect for people who are unable to use a mouse and navigate in alternative ways (the elderly, arthritic etc). So at the minute you've got:
a:hover {
color: #DEDECA;
background-color: #330000;
}
Just change to
a:focus, a:hover, a:active{
color: #DEDECA;
background-color: #330000;
}
Easy fix but could help a lot of people.
The one thing above everything that I'd change though is the forms - they're javascript forms for some reason! They won't work with JS off or with security settings on the browser up high plus the fields are impossible to get to without a mouse (e.g. by tabbing). There's no reason at all to used JS to write the form itself - it's just not reliable. Pl;us the right hand side of the form is being cropped slightly so it looks like one of the options is "Group Health Plar"!
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