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barry
Posts: 742
Joined: 6/26/2002
From: Baltimore, MD
Status: offline
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Would You Trust? - 6/26/2008 14:21:38
Hi Everybody,
A big part of what we do as designers is try to build a website that establishes trust between the customer and the business. I tried to balance the site with real information as well as a direct sales appeal. I was shooting for a look that was local and not overly corporate.
In looking at this site would you:
1 - trust the site - agent
2 - contact the business if you were in the market.
Oh yeah if you see any "show stopping" technical issues let me know. 
http://www.midatlantichealthinsurance.com/
Thanks
Barry
< Message edited by barry -- 6/26/2008 15:00:49 >
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http://www.charmcitysolutions.com/
http://www.seriousconsideration.com/
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Tailslide
Posts: 5972
Joined: 5/10/2005
From: Out here on the raggedy edge
Status: offline
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RE: Would You Trust? - 6/27/2008 2:36:20
Hi
I'd say to avoid using italics on anything other than single words - it's quite difficult to read (it's on the brief bio on the About us page).
Content-wise (not reading all of it!) but it looks like, certainly in the individual products pages that you've got a good amount of information without being too much - some companies seem to overload people and they just never read it.
The content also doesn't seem to pushy or doom-mongering which I personally think is good - others may think more pushy is better!!
Visually it's ok- There's something slightly off about the ratios of the two columns on the homepage... I'm personally not keen on the big red and blue buttons as I think they clash with that flesh pink background colour. I like the colour combo of the boxes at the bottom - the light blue/deep red. Actually I think it might just be that flesh pink colour that's upsetting things a bit - maybe with a light blue background like the bottom boxes it'd feel more united.
The black line separating the two columns on the homepage should either be full height or absent I'd say, it looks a bit odd having it about quarter height.
In Firefox the banner image is off slightly - it's not disastrous but just slightly irritating.
Given the market, I'd add in a focus and active link effect alongside your current hover effect for people who are unable to use a mouse and navigate in alternative ways (the elderly, arthritic etc). So at the minute you've got:
a:hover {
color: #DEDECA;
background-color: #330000;
}
Just change to
a:focus, a:hover, a:active{
color: #DEDECA;
background-color: #330000;
}
Easy fix but could help a lot of people.
The one thing above everything that I'd change though is the forms - they're javascript forms for some reason! They won't work with JS off or with security settings on the browser up high plus the fields are impossible to get to without a mouse (e.g. by tabbing). There's no reason at all to used JS to write the form itself - it's just not reliable. Pl;us the right hand side of the form is being cropped slightly so it looks like one of the options is "Group Health Plar"!
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Little Blue Plane Web Design | Blood, Sweat & Rust - A Land Rover restoration project
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Mango Himself
Posts: 1701
Joined: 11/28/2005
Status: offline
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RE: Would You Trust? - 6/28/2008 23:00:06
I like it. Clean, objective, honest. I see you followed Tail's advice and changed italic for regular. Nice move. Overall a classy site.
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Mango Himself
Posts: 1701
Joined: 11/28/2005
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RE: Would You Trust? - 6/28/2008 23:02:13
quote:
the fields are impossible to get to without a mouse (e.g. by tabbing).
quote:
This one is CoffeeCup
Actually, Coffecup allows tabbing. Do you have the latest update?
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