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Scotty
Posts: 223
Status: offline
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Developing micro sites - 1/25/2009 13:03:52
I've heard the term micro sites bandied about lately. My understanding is you take an existing site with diverse products and make a competing/small/more focused site...whereby you can now do some split testing between the sites.
The added benefit supposedly is the chance both sites will land on the first page of organic searches.
Anyone tried this? If you try it, is it better to use a different host?
Can anyone point me to an example of this being done? Both the main site and the micro site?
Regards, Scotty
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coreybryant
Posts: 2625
Joined: 3/17/2002
From: Castle Rock CO USA
Status: offline
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RE: Developing micro sites - 2/4/2009 13:36:58
I read about micro-sites a couple of months ago. I guess the keyword is authority
quote:
Being an authority means that you must be willing to promote other websites, however.
However, promoting other websites can be difficult, very difficult.
This scenario happened a few years ago on another forum. A merchant account processor was explaining to people not in the United States how to get a merchant account. The processor contacted one small US processor to set up a deal - you promote me, I promote you. Sure, that was fine, but a couple of years later, this "processor" turned out to be bogus, leaving merchants high and dry. The US processor was very stunned along with other companies that promoted their services. Personally, I had even met this guy at a convention. He seemed on the up and up.
I consider this processor a great guy to work with and he has a lot of good ideas. However, this deceit really made him to step back. And of course, myself.
Unfortunately, once you say "I recommend", you are kind of stuck. You don't know what might happen down the road. And this recommendation might come back to haunt you. Even myself, I had medical problems and got in over my head probably two years ago and did not realize some things.
Now, Website Magazine has this directory they say is a microsite. It does not seem to be an "authority" on anything specific but more of a directory (OK maybe:)
quote:
those that own or operate Web-centric businesses such as design or SEO firms, and others - both advertisers and subscribers.
If this directory is a microsite, then it looks (to me) like it is just another buzzword.
One of the companies I still help from time to time, they have some micro-sites - a smaller site dedicated to a particular product. That site is not really promoted but gets hits every day for the product it is about. It does not promote any other company, so I guess it is not an "authority" but something for the search engines. I would think though if the site is built properly, that might be better later down the road.
_____________________________
Corey R. Bryant
My Merchant Account Blog | Expression Web Blog
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Scotty
Posts: 223
Status: offline
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RE: Developing micro sites - 2/4/2009 23:40:15
quote:
they have some micro-sites - a smaller site dedicated to a particular product.
I believe that's closest to what I'm thinking...a website that is specific to a tight range of products, rather than simply another page or pages on a much larger site.
A bit like a furniture store deciding to have a separate website for chairs...perhaps still offering chairs on their main site also.
Regards, Scotty
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