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Joe Hussar -> marketing technique/strategy (3/12/2009 6:48:13)
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Hello............
I have a fairly large web site, with literally thousands of products (cake decorating and candy making). Visitors ability to find what they want is obviously a critical issue. In addition to a fully functional "site search", and a menu system, there are a number of product groupings, with "index" type lead in pages that are, in effect, portals to the various product types.
For example, www.candylandcrafts.com/candy_making.html or www........ /seasonalproductsindex/htm
Also, a large number of pages have a subset of links at the bottom of the page, to give visitors the opportunity to find other products directly related to the page they are on
For example, www.candylandcrafts.com/easterbakeware.htm
Here is the dilemma:
First approach is to fully describe each heading in the link so all product type for that link are fully described and clear
A second approach says just list the product names, do NOT fully describe the content. The theory here is like a Super Market, where the milk and bread (common items frequently needed) are in the back, at the opposite end of the store. As I was told by a guru MAKE THEM GO LOOK! The more pages they visit the more potential sales.
We have used "The First Approach". The guru I use is very passionate about the second approach, but using myself as an example, I would get immediately turned off and leave the site if I had to dig to find what I want. To me, anything like that, is akin to a trick or a ploy and doomed to failure.
What's the best approach???
I would be most grateful for some opinions on this!!!!!!!!!!
Thanks!!
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