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Joe Hussar
Posts: 258
From: Chuluota, FL 32766, USA
Status: offline
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marketing technique/strategy - 3/12/2009 6:48:13
Hello............
I have a fairly large web site, with literally thousands of products (cake decorating and candy making). Visitors ability to find what they want is obviously a critical issue. In addition to a fully functional "site search", and a menu system, there are a number of product groupings, with "index" type lead in pages that are, in effect, portals to the various product types.
For example, www.candylandcrafts.com/candy_making.html or www........ /seasonalproductsindex/htm
Also, a large number of pages have a subset of links at the bottom of the page, to give visitors the opportunity to find other products directly related to the page they are on
For example, www.candylandcrafts.com/easterbakeware.htm
Here is the dilemma:
First approach is to fully describe each heading in the link so all product type for that link are fully described and clear
A second approach says just list the product names, do NOT fully describe the content. The theory here is like a Super Market, where the milk and bread (common items frequently needed) are in the back, at the opposite end of the store. As I was told by a guru MAKE THEM GO LOOK! The more pages they visit the more potential sales.
We have used "The First Approach". The guru I use is very passionate about the second approach, but using myself as an example, I would get immediately turned off and leave the site if I had to dig to find what I want. To me, anything like that, is akin to a trick or a ploy and doomed to failure.
What's the best approach???
I would be most grateful for some opinions on this!!!!!!!!!!
Thanks!!
_____________________________
Joe Hussar
candywebster AT aol DOT com
www.candylandcrafts.com/
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MCD
Posts: 758
Joined: 3/19/2002
From: Al USA
Status: offline
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RE: marketing technique/strategy - 3/12/2009 8:24:36
I agree with Tailside. I need bread and milk and all grocery stores know it but I don't necessarily need what your client is selling. If you have me start looking everywhere for a product I am interested in your client just lost a potential customer.
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Author of " How To Build A Website With Duct Tape"
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Joe Hussar
Posts: 258
From: Chuluota, FL 32766, USA
Status: offline
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RE: marketing technique/strategy - 3/12/2009 11:08:36
Thanks for the comments.
I heard (but haven't verified) that some Grocery Chains have finally started to wake up and move things people need frequently (bread, etc) to where they are actually located convenient for them.....
In a way, it's a shame that it's considered a "new idea" DUH
Joe
_____________________________
Joe Hussar
candywebster AT aol DOT com
www.candylandcrafts.com/
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