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TexasWebDevelopers -> RE: Google Ranks Differently Depending On Industry? (3/26/2009 12:45:32)
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Mojo has serious SEO chops and knows the business.
He knows what he is talking about.
PageRank is all about relevant incoming links.
The common misconception is that a high volume of quality traffic to a web site will increase Page Rank. Nope. Not even close - even though it's intuitive it is incorrect.
What? Yep. Commonly, the concept of Page Rank has been compared to voting. If another web site links to your web site then you have received a vote. If that other web site happens to itself have a high Page Rank then their vote has more weight than a vote from a low ranked web site. Oh, another little thing...tons of incoming links from sites that are not relevant to yours may penalize your Ranking. That's about it. Well, sort of. Here is Google's written description of Page Rank:
"PageRank reflects our [Google's] view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. [Nice of them, huh!]
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance."
http://www.texaswebdevelopers.com/blog/template_permalink.asp?id=108
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