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Google Ranks Differently Depending On Industry?

 
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All Forums >> Web Development >> Search Engine Optimization and Web Business >> Google Ranks Differently Depending On Industry?
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jengoggtim

 

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From: New Jersey
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Google Ranks Differently Depending On Industry? - 3/16/2009 10:54:15   
I've heard that Google can rank differently differently depending on what type of industry the site is in. What are some industry differences? Can you give some examples? I'm in the decorated apparel industry. How does this effect me? Thanks!

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Mojo

 

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From: Chicago
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RE: Google Ranks Differently Depending On Industry? - 3/16/2009 15:48:10   
quote:

How does this effect me?


It doesn't - not really.

If you just have a single Web site then you only need to focus on your industry. Where it can come into play is when someone works in many different industries and tries to apply cookie-cutter techniques across all verticals. Even then, it can be difficult to pinpoint what is and is not working. This is why so many SEM professionals spend a lot of time and programming effort looking at the competition and where they are ranking and for what terms.

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seoman2

 

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RE: Google Ranks Differently Depending On Industry? - 3/25/2009 3:20:31   
quote:


It doesn't - not really.


I agree. As long as you build your site using white hat SEO method, it is just a matter of time that you'll rank well on Google.


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< Message edited by Mike54 -- 3/25/2009 5:52:54 >

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Mojo

 

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From: Chicago
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RE: Google Ranks Differently Depending On Industry? - 3/26/2009 10:47:42   
quote:

As long as you build your site using white hat SEO method, it is just a matter of time that you'll rank well on Google.


I have to call BS on that statement. There are industries that you will never rank if all you do is white hat - even more if you follow Google's guidelines. Remember, trying to get links for the purpose of SEO is not a white hat technique.

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TexasWebDevelopers

 

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From: Dallas, TX
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RE: Google Ranks Differently Depending On Industry? - 3/26/2009 12:45:32   
Mojo has serious SEO chops and knows the business.
He knows what he is talking about.

PageRank is all about relevant incoming links.

The common misconception is that a high volume of quality traffic to a web site will increase Page Rank. Nope. Not even close - even though it's intuitive it is incorrect.

What? Yep. Commonly, the concept of Page Rank has been compared to voting. If another web site links to your web site then you have received a vote. If that other web site happens to itself have a high Page Rank then their vote has more weight than a vote from a low ranked web site. Oh, another little thing...tons of incoming links from sites that are not relevant to yours may penalize your Ranking. That's about it. Well, sort of. Here is Google's written description of Page Rank:

"PageRank reflects our [Google's] view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. [Nice of them, huh!]

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance."

http://www.texaswebdevelopers.com/blog/template_permalink.asp?id=108

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