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Yammy
Posts: 5
Joined: 2/19/2009
Status: offline
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Need your help with marketing - 5/7/2009 3:42:48
Hello all,
I need your advices with marketing my business.
What is the best way to get more traffic to a business's website which is actually an accounts payable news website that provides accounts payable tools and information to their visitors? (attached a link from other site for example)
I really don't know, maybe online marketing won't be the best way, maybe it will.
This is why i'm posting this question to you people, please try to be objective with this.
< Message edited by Mike54 -- 5/12/2009 5:42:50 >
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michaelea
Posts: 143
Joined: 11/9/2007
From: Cannon Beach, US West
Status: offline
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RE: Need your help with marketing - 5/12/2009 1:47:27
Well, I'm certainly not going to be of much help to you as I have a huge dislike of "my money flowing out" as opposed to my favorite - which would be "money flowing inbound" .. :)
But, I'd suppose that the best way to get visitors to your website would be to:
a).. search for the keywords that AP types look for to help them
b).. look to who your competitors are (Big G. search) for those keywords - e.g. Accounts payable help (please see graphic link below)
c).. nuke your competitors with better pages and offers.
To me as a small business owner - in the US - without committees, boards, suits and ties to hoodwink me at every turn, I think your site, while really credible and professional looking just turns me right off as these types of "clean image" people just bought most of the world down! As a non accountant I always say that you can't bank your percentages - just your income.
Anyways please find picture below of what people are searching for in the US last month for AP help. I think it is a rough road you travel my friend!
Get a half dozen pages up hitting on diff. keywords, see which one does best. You clearly have the ingredients, design and credibility - ermm with most - factor going for you.
My strengths are IT Network troubleshooting, design, maintenance and development. And, that's what I do best. BUT, if I organized my keywords around those strengths that would not be so good for me! I am much better off keywording "computer repair and service onsite" (like I carry a screwdriver or something) and then pick up the networking once called up for onsite repairs and bluescreens and the like!
Perhaps you need to go after slightly different keywords to get the business you need. Dunno?
Anyways it is impossible for me to make this "hopefully useful to you" small graphic file 20k - to post here - and so, here is the location on a non-live site for now. (I don't know any other way to get it to you and for benefit of others....)
http://www.cannonbeachcomputer.com/ap4outfront.gif
Hope the stats help :)
_____________________________
I wish I could design websites....
http://www.cannonbeachcomputers.com
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michaelea
Posts: 143
Joined: 11/9/2007
From: Cannon Beach, US West
Status: offline
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RE: Need your help with marketing - 5/12/2009 2:55:28
As regards my comments above about site credibility please see this interesting design article below.
www.bamagazine.com/DesignTalk/
To get the demographics of your competitors sites quantcast.com is a good place to start.
HTH
_____________________________
I wish I could design websites....
http://www.cannonbeachcomputers.com
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