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michaelea
Posts: 143
Joined: 11/9/2007
From: Cannon Beach, US West
Status: offline
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Livvin' in a small town? - 5/12/2009 0:58:17
I apologise if this is so obvious to some but I'd missed it.....
I live in a small town now and had always bought the - hook line and sinker - "testimonial spiel" from the usual authorities who suggest using testimonials as somewhat of a necessity for small businesses to gain more credibility and, therefore, more website responses and therefore more "busyness".
Well, imagine my dismay as my local busyness doubled when I took away all my testimonials and just put up a "list of clients" instead.
Geez, sometimes I wish I'd believe less of what I read. Mea Culpa.
Anyways, testimonials worked great in Seattle and Portland but here in Cannon Beach (less than 1500 full time residents) The client list - rather than the few well chosen testimonials - worked wonderfully.
Admittedly, I do have to spread my wings further for bigger network jobs but, for local credibility, response and do-re-mi - the client list works for me. And, works for my clients too :)
HTH.
** moderators pls. feel free to relocate this post if in the incorrect froum. thanks.
_____________________________
I wish I could design websites....
http://www.cannonbeachcomputers.com
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Mojo
Posts: 2472
From: Chicago
Status: offline
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RE: Livvin' in a small town? - 5/15/2009 10:27:42
You inadvertently bring up a good point - everyone should be testing (AB testing) their Web sites to see what works best. It is not the same across all markets.
Thanks for the tip!
Joe
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Split Testing
GPS Vehicle Tracking
Chicago Marketing
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