social medial optimization

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social medial optimization

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All Forums >> Web Development >> Search Engine Optimization and Web Business >> social medial optimization

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steven185 Posts: 23 Joined: 6/25/2009 Status: offline	social medial optimization - 6/25/2009 10:13:24 How do you guys go with social media optimization. Is there any strategy that anyone can share here..


TexasWebDevelopers Posts: 720 Joined: 2/22/2002 From: Dallas, TX Status: offline	RE: social medial optimization - 6/25/2009 12:36:04 Mojo is the SEO expert here. But don't make this harder than it really is...optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Inotherwords--write good code and know the keywords you wish to target. We use www.wordtracker.com for keyword research. Google PageRank is all about incoming links to your site and many social networking sites add the rel="nofollow" tag to outgoing links making back-linking more challenging. _____________________________ Follow us on TWITTER (in reply to steven185)


Thomas Brunt Posts: 6214 Joined: 6/6/1998 From: St. Matthews SC USA Status: offline	RE: social medial optimization - 6/25/2009 14:57:49 I have become fascinated with this topic, lately. I'm not qualified to tell you exactly what to do, but I can tell you some discoveries I have made through trial and error. I have done a good bit with Twitter and Facebook recently. I believe that if you're not actually using the social media platform as a true community member and benefiting from it in that way then it's very hard to understand how to use it for any kind of marketing. Twitter I made a web site specifically to try promotion on Twitter. Here's the site. http://riskfreeweb.com . I first tried targeting geographically by finding people to follow with Local Tweeps. That produced lots of temporary followers but no sales. Then I tried following people who had posted "need a new Website." I know it's spammy. I should have known better, but I just wanted to see how it worked. It didn't. During this time I never really had any understanding of why someone would use Twitter. It seemed silly to me, but I knew it was popular. Then 1 day I decided that I could use Twitter to keep up with my news sources more efficiently than I could with Google Reader. That turned out to be a revelation. I can keep up with far more news sources with a Twitter account than I ever could with an RSS reader. I'm now completely addicted to Twitter. I don't follow everyone who follows me because I don't want to clutter my account with info that I don't need. I only post info that I think my followers can use. I don't have much of a following at this point, but it's only been a couple of weeks, and it is growing without me following tons of people in hopes or reciprocity. Facebook I started a FB account a few years ago to see what the big deal was. I was underwhelmed, and I never really used it. Months later, an old friend found me through Facebook. Then it happened again. Then I went looking for some old friends and found them. Then I was hooked. I decided to look into advertising on Facebook, and it looked interesting. I tested some things that didn't really work. I tried making some public profile pages, and they didn't really work. Then I started using some public profile walls to keep up to date and interact with some businesses. It was only then that I understood how public profile pages fit into the way people live. I started a new public profile last week, and I have over 70 fans as of today. Quite a few of them have registered for my webinars. I think the first step is to become a real part of the community. I don't think you should even try to make money from it until it becomes part of you and you part of it. < Message edited by Thomas Brunt -- 6/25/2009 15:12:13 > _____________________________ -- Thomas Brunt http://thomasbrunt.com OutFront FrontPage Hosting (in reply to steven185)


TexasWebDevelopers Posts: 720 Joined: 2/22/2002 From: Dallas, TX Status: offline	RE: social medial optimization - 6/25/2009 15:30:02 Excellent post, Thomas. Last week I presented a webinar to 400 people in law firms concerning the use (and problems) with Social Networking sites and law firm marketing. One of the success stories with Twitter is to use it as you would an RSS feed, just as you suggested. We have the blogger or marketing department make their post or media release and an rss feed is automatically created...we use TwitterFeed to automatically look at the RSS feeds every hour and TwitterFeed creates the Tweet. We then use retweet links on the blogs and media releases to give folks the opportunity to spread the word. In the last six months, we have seen a law firm site that has an average 10,000 unique users per month climb to 12,000 unique users per month and still growing. The other important factor--you HAVE to post original content and be perceived as a subject matter expert (SME) in whatever field you are posting in. _____________________________ Follow us on TWITTER (in reply to Thomas Brunt)


steven185 Posts: 23 Joined: 6/25/2009 Status: offline	RE: social medial optimization - 6/29/2009 9:43:10 Thanks guys..........thats really a nice share.. I will try to get some reputation there first before starting my promotions... (in reply to TexasWebDevelopers)

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