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jim555
Posts: 3
Joined: 1/6/2007
Status: offline
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Tips: SEO Optimization for Content - 9/16/2009 6:05:47
Content plays an integral role in search engine optimization these days. If your content is informative and helpful then it ill automatically attract more links. This will further help you improve your rankings since you would be getting plenty of back links from other websites/blogs/forums etc.
Most business owners, whether large or small should try to perceive where your customers are. If your customers search online on search engines then you cannot ignore SEO promotion. You can add a blog to your website which will further attract traffic towards your website. There are several directories and websites where you can actually submit your blog as well as RSS feeds.
Some of the cool tips to content optimization are as given below:-
a) Make content more interesting for readers and not search engines.
b) Ideal keyword density should be around 2-5% of your content.
c) Use Bold, Italics and Heading tags for headings and other important sections on your webpage.
d) Promote content through RSS.
e) Viral marketing can help you gain plenty of back links.
f) Use images along with proper ALT tags within the content.
If your content is good then you will gain plenty of back links from other websites and will help your website to climb higher in SEO ladder.
< Message edited by Mike54 -- 9/16/2009 11:27:15 >
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womble
Posts: 6007
Joined: 3/14/2005
From: Living on the edge
Status: offline
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RE: Tips: SEO Optimization for Content - 9/16/2009 10:23:49
quote:
ORIGINAL: jim555
c) Use Bold, Italics and Heading tags for headings and other important sections on your webpage.
AFAIK, bold and italic styles and tags have no bearing on search engines - they're just visual styles. They'll make certain words stand out on the page for visitors, but search engines don't read pages in the same way humans do. I'd also disagree that "sections" of web pages should be in italics. Only headings or small amounts of text (a few words) should be italicised otherwise it makes reading large amounts of text very difficult for people, particularly those with visual impairments (and in many countries, making web pages accessible to those with disabilities is a legal requirement), but generally large blocks of italicised text are hard work to read because it makes the eyes/brain work harder to process the letters.
quote:
f) Use images along with proper ALT tags within the content.
I would agree with this IF you mean that alt attributes should be used only to describe what an image is (if it's a short description/not complex image, because of course for complex images and illustrations, the "longdesc" attribute should be used).
ALT attributes should only be used to describe the image, and nothing else. Say if you had a site about a garage and you had an image of a car with a mechanic working on it, putting something like "mechanic working on a car" would be appropriate, but "come to Bob's Autos for quality used cars" wouldn't, because it doesn't tell the blind visitor what the image is, and screen reader software will read out the content of the alt attribute to the user. If you put too much complex description in the alt attributes or put lots of keywords in the alt attributes, the search engines won't approve, and it can negatively affect your ranking.
The emphasis in SEO these days is good quality inbound links good quality and relevant content, with your key words and phrases right up there at the start of the content, because search engines won't read the whole of an extremely long page. In many ways Google et al are you ultimate blind visitor, because like a blind person, all they'll "see" is the text, the content.
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Mojo
Posts: 2472
From: Chicago
Status: offline
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RE: Tips: SEO Optimization for Content - 9/18/2009 16:30:02
quote:
The use of < strong > tags will create a visual bold text but also causes an uplilt in text speech readers for the blind thus becoming text that is considered "more important" to Google than normal text but not as important as < h > tags
Bingo.
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