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_gail -> RE: will you please critique my site? (6/12/2002 14:52:45)
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I'd like to share some thoughts about your site, particularly from the perspective of it serving, in effect, as campaign literature. My comments are based on running three of my own successful campaigns in a large county, among the most political in the U.S. First of all...the goal of a campaign besides getting elected, imho, is to get your message out...simply and elegantly to people who, in general, are weary of politicians and political rhetoric. Many already think most elected officials have too much to say. With this thought in mind, I honestly think your site is too "noisy." To reduce the noise, here are some things to consider: - don't even have a page that states "under construction." It's trite and not even necessary because you do have information there, even if you intend to add more later. Besides, constituents generally prefer answers when the seek them. - if you use the flags in the background, decrease the layer opacity a lot more. Let there be a gentle hint of the flag, not in-your-face over and over again. - you have too much blinking and moving stuff. Very distracting. - the photo is too large - reduce it and consider adding a drop shadow to give it more dimension; I like to ever so slightly tilt a photo forward, so the individual is learning more towards the viewer (ie. tilt it very slightly to the left, then recrop). - other than the text used for copy (which would not have to be boldfaced if the background was reduced in intensity), in general, I think your text is too large. - reduce the number of typefaces - perhaps a size variation for one or two for titles and headline; one, easy to read typeface for text. Finally, if someone visits the Senator's site and stays less than a minute, you should structure it so they leave it with some sort of message. A strong, believable phrase or two along the top, representing the Senator's main positions, would help. Hope this helps, gail Edited by - _gail on 06/12/2002 15:10:19 Edited by - _gail on 06/12/2002 15:14:59
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