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_gail
Posts: 2876
From: So FL
Status: offline
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Meta Tags & *multiple pages* - 6/22/2002 10:54:59
Hi,
I've spent considerable time reading about search engine optimization and am still unclear as how to approach it with regard to a web containing a large number of pages.
I'm assuming, though perhaps incorrectly, that keywords and phrases are most important on the home page. But how do I set up the others?
More specifially, in addition to the home and a few other pages, the project I'm working on will initially have other 100 pages. Each of these 100 pages will have one product featured on it: a photo, price, item number, brief description.
I will be creating a basic template to use for these pages. My current thinking is that I place all the key words and phrases in the template, then as I work on each individual product page, I add the item name.
Am I going about it correctly or is there a better way?
Thanks!
Gail
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Charles W Davis
Posts: 1725
Joined: 3/7/2002
From: Henderson Nevada USA
Status: offline
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RE: Meta Tags & *multiple pages* - 6/22/2002 20:05:52
_gail,
As I understand the search engines, they will find the pages with the tags. but be careful that the keywords that you use on each page are, in fact, on that page. Otherwise some search engines won't list your page.
In other words, customize the list for each page.
Enjoy! It's your endeavor!
Chuck, the male ladybug. http://www.anthemwebs.com
http://www.moderncabinetmaking.com
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abbeyvet
Posts: 5095
From: Kilkenny Ireland
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 3:46:40
In the case of windows containing just one product and its details you will possibly not want Search Engines to index the page.
For example in the case of windows which pop up with the details of just a single product and a 'Close Window' link, there is often no navigation, just the meat. In this case if a page was appearing in search engines and a visitor did arrive, they would be in a cul-de-sac without navigation and lost.
So you really do not need keywords and descriptions at all for these sort of pages. Just a title that will appear for the user. It might even be no harm to put in a no-index tag, to prevent search engines from indexing it at all.
Katherine
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www.inkkdesign.com
Women and cats will do as they please. Men and dogs should relax and get used to the idea.
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Charles W Davis
Posts: 1725
Joined: 3/7/2002
From: Henderson Nevada USA
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 10:56:15
_gail,
As Katherine noted you may trap a reader in a cul-de-sac without navigation. When creating your basic template, add sufficient navigation capabilities.
Then add your keywords to the individual pages. Since you can't have the keywords in your home page, if the word isn't on the page, you will be able to provide someone seeking the product to find your page.
Enjoy! It's your endeavor!
Chuck, the male ladybug. http://www.anthemwebs.com
http://www.moderncabinetmaking.com
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abbeyvet
Posts: 5095
From: Kilkenny Ireland
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 11:34:18
Actually Charles that was not my point exactly.
For various reasons it may be either desirable or expedient to use pop up pages to display details of products. It may not be desirable to add navigation to these, they may be designed for example just to show something in a little more detail. One reason not to include much aside from the product in these sort of pages is that you are wanting to focus the user's attention on the product, not distract them with anything else.
However if these kind of pages are used it is an issue that they contain no navigation. For that reason you do not want search engines to index them at all and the no-index meta tag can be useful.
In reality it often is a non-issue - they are very likely to be popped up by a JavaScript which the SE's will not follow anyway.
This sort of thing is an example of what I mean: http://www.holdengutters.net/examples.html
Katherine
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www.inkkdesign.com
Women and cats will do as they please. Men and dogs should relax and get used to the idea.
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Charles W Davis
Posts: 1725
Joined: 3/7/2002
From: Henderson Nevada USA
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 12:19:27
Katherine,
I fully agree that a pop-up with Javascript wouldn't work. I have used these at: http://www.moderncabinetmaking.com/chapters_15-22.htm
If _gail is planning on navigation on these pages, then she would want to place appropriate keywords on each page—not all 100 in the template. This would be a no-no to the search engines.
-gail,
It all depends on what you want to do and what works for your client. There are different techniques that apply to different approaches.
Enjoy! It's your endeavor!
Chuck, the male ladybug. http://www.anthemwebs.com
http://www.moderncabinetmaking.com
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Em
Posts: 39
Joined: 12/20/2001
From: Southeastern Oh USA
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 12:28:57
Perfect timing on this post... I'm working on meta tags now. Are there any good articles on best ways to use meta tags?
Thanks!
Dancin' with waves.
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abbeyvet
Posts: 5095
From: Kilkenny Ireland
Status: offline
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RE: Meta Tags & *multiple pages* - 6/23/2002 13:04:09
quote:
I fully agree that a pop-up with Javascript wouldn't work
Why wouldn't JavaScript work? It pops up the windows, and if that is the way, for whatever reason you want it to be, then it works! It works on your page. I think we are talking a cross purposes here 
I understood from what Gail said:
quote:
More specifially, in addition to the home and a few other pages, the project I'm working on will initially have other 100 pages. Each of these 100 pages will have one product featured on it: a photo, price, item number, brief description.
That there will be a number of main pages - which if course need meta tags - and a large number of pages that just display a single product.
It might be that these product pages will be, or could be displayed as pop ups and thus might not have navigation. I was just pointing out that it was not only not necessary, if this was the case, to have metatags in them, but if there were to be any their aim should be keeping search engines out.
quote:
place appropriate keywords on each page—not all 100 in the template. This would be a no-no to the search engines.
Most sites have a theme and therefore at least some keywords that appear on every page, if only in the company name or slogan.
So, as a time saver, what I generally do is put keywords and a basic description in my template. General ones, for example if the site is selling or about 'gilt edged plastic widgets', of which there are 27 kinds, I sould include the keywords 'gilt edged plastic widgets' in the template, since these are likely to appear on each page. Then in individual pages all I have to do is stick in a few more sppecific words on the pages for say the rectangular widgets or the spotted ones and I am done. It saves a hell of a lot of time.
Em, a few pieces of advice.
1. Your page titles are very important, spend time on them, almost all search engines use them and they are also what will appear on the SE list, so they should entice people to click. Avoid putting your company name in them - if people already know your name they will find you, titles are the prime real estate when it comes to getting in the keywords you want to be found under.
2. Don't spend too much time agonising over keywords, most search engines completely ignore them anyway. Put in some, about 8-10 per page is plenty, and move on.
3. Spend as much time as you can on making sure that your important pages, and especially your home page, has good relevent text content and uses the keywords on which you want results. Search engines like content.
4. Have a read of some of the stuff at this site - it will take a bit of time but you will be well educated at the end of it!!
http://www.selfpromotion.com/
Katherine
++++++++++++++++++++++++
www.inkkdesign.com
Women and cats will do as they please. Men and dogs should relax and get used to the idea.
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softwood
Posts: 3
Joined: 6/28/2002
Status: offline
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RE: Meta Tags & *multiple pages* - 6/28/2002 16:47:41
Gail,
This is a common dilemma that most everyone has to deal with at some point and it is usually after several hundred pages are involved. The use of keywords and descriptions can be important depending on the search engine that is at work and how it is configured.
I would recommend that you look at tool called metabot by Watchfire. This tool will allow you not only to add metadata to a single file but also to
autofill metadata into multiple files all at once. The other nice features is that it works on various file types including Word docs, image files and pdf files. It may be worth a look. IMHO
Dan
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