|
| |
|
|
pageoneresults
Posts: 1001
From: Orange, CA USA
Status: offline
 |
P2P - Pay 2 Play - 9/16/2002 1:37:47
The Internet is no longer free!
Remember the days of free listings with the major search engines? They' re gone, well, almost gone. Much has changed in the past 18 months with the search engines and directories.
Remember Yahoo! Well, they are still around. They are no longer the dominating force in the search industry that they used to be. Google has claimed King of the Hill and will probably remain there for a while. Infoseek used to have that title, so did Alta Vista. Power changes hands in the search industry just as it does in the rest of the world.
If you are a site owner and depend on that site to generate your main income, then you need to set aside a budget for PPC - Pay Per Click, CPC - Cost Per Click keyword bid campaigns or PFI - Pay For Inclusion programs.
This does not mean that your site can bypass optimization. In the PFI programs, you are only paying for inclusion into a database. You are not paying for positioning. If your site is not optimized, don' t even bother with PFI. Examples of PFI would be Alta Vista and Inktomi.
With PPC - Pay Per Click or CPC - Cost Per Click, you bid on selected keywords and phrases with other companies. Depending on the competitiveness of the terms you are targeting, will determine whether or not you can acheive ROI - Return On Investment based on the keyword bid amounts. If you are in that position, and an ROI can not be realized, then go after less competitive terms that will still bring quality traffic. Examples of PPC would be Overture, Findwhat and Kanoodle. There are many more. The only example of CPC is Google, that is their program acronym.
There are still a handful of free resources that can bring quality traffic to your websites. Google of course is the #1 source of traffic for most sites these days. Google continues to secure business relationships that provide its results to major Internet properties. This is the #1 reason why your site must be optimized. We know Google' s main algo is centered around PageRank. But, without optimization, you would not be utilizing PageRank to its fullest.
If you are going to survive on today' s Internet, you need to plan your strategy and work with a professional. Sure, you can learn this yourself, but, is it worth it? I' ve seen some say that this is not rocket science. Well, its not. But, it does require knowledge. SEO - Search Engine Optimization and SEM - Search Engine Marketing, are just like any other profession. You go to a professional when you need something done that you cannot do yourself. If you are on a tight budget, then you may not have a choice and will need to submerse yourself in all things SEO/SEM.
Get ready for information overload.
P.S. 95% of your traffic will come from the Internet' s top ten search properties. Don' t bother with the rest, focus your efforts on the targeted resources for your industry. Stay away from submissions to hundreds, thousands or tens of thousands of search engines. There are less than ten quality submission resources that I' m aware of.
_____________________________
SEO Consultants Directory
Find Search Engine Marketing Companies
|
|
|
|
Seventh
Posts: 1235
Joined: 8/4/2002
From: The Motor City
Status: offline
|
RE: P2P - Pay 2 Play - 9/16/2002 3:58:04
Holy Kumquat, Batman! It has hit the fan!
Thank God for free communities, FFA and groups for the financially challenged. They' ve brought me more traffic than any listing in any search directory.
_____________________________
"go forth and create."
| |
|
|
|
pageoneresults
Posts: 1001
From: Orange, CA USA
Status: offline
|
RE: P2P - Pay 2 Play - 9/16/2002 21:20:02
Okay Robin, which directories are you referring to?
> They' ve brought me more traffic than any listing in any search directory.
_____________________________
SEO Consultants Directory
Find Search Engine Marketing Companies
| |
|
|
|
pageoneresults
Posts: 1001
From: Orange, CA USA
Status: offline
|
RE: P2P - Pay 2 Play - 9/18/2002 22:20:36
Alfred, I say we let Robin take the Bat Boat out for a spin.
> Approximately 65 groups in yahoo that have the same or relevant content as mine.
> Approximately 85 groups in msn that have the same or relevant content as mine.
Participation in various groups and/or discussions can have a positive impact on your traffic. But, its the conversion that I' d be interested in if the site is e-commerce enabled.
You are to be commended on infiltrating such a large number of groups at two of the Internets top properties. Here' s the keys to the boat!
FFA or Free For All' s are something that I' ve avoided for years. They do more damage than good and I highly recommend that you stay away from these types of properties. If you have the Google Toolbar installed, check out the PR for those sites that you are referring to. I' d be willing to bet that a good portion of them have PR0 (white toolbar) which usually means a penalty has been assigned by Google therefore negating any positioning power that site has in Google. Now keep in mind that Google is now dominating about 43% of the search market.
I' m also impressed to see that you' ve secured a few orders through your FFA participation. There must be some quality ones in your list, there are very few left that are even worth the effort. Most are high maintenance, meaning that you need to resubmit on a specific schedule to keep your link from rotating out of the first page of results. Depending on how many listings go live in any 24 hour period will determine your resubmission frequency.
Traffic is good. But, traffic can also eat up bandwidth and not convert. So, you have to weigh all the pros and cons to see if that type of traffic is worth your effort. If you' ve spent 40 hours hanging out at groups to promote your products, that may end up being a hefty hidden expense if your time is valuable. If you concentrate more on resources that will bring converting visitors, you' ll be that much further ahead. FFA' s are not going to bring any noticeable number of converting visitors.
Those visits that you are getting could be any number of things besides humans! ;)
< Message edited by pageoneresults -- 9/17/2002 10:21:05 PM >
_____________________________
SEO Consultants Directory
Find Search Engine Marketing Companies
| |
|
|
|
Seventh
Posts: 1235
Joined: 8/4/2002
From: The Motor City
Status: offline
|
RE: P2P - Pay 2 Play - 9/19/2002 16:31:54
PageOne,
I agree about the General FFA' s, but the other two were for Michigan Based Companies Only. They were a little different in the fact that you had to log into this portion of the site, search for something, and then the relative links would pop up. I found out today that they no longer have that option as part of the Chamber of Commerce freebies. It' s now a monthly fee to be a part. Though relatively small, I can' t justify paying the amount when the ROI does not add up.
quote:
If you' ve spent 40 hours hanging out at groups to promote your products, that may end up being a hefty hidden expense if your time is valuable.
As far as the groups in MSN & Yahoo, I decided to take a whole weekend and search for groups that had similar content. Though I had to acquire several screen names to do so it has been and still is worth the effort...for me. Plus the ROI has been phenomenal. Bandwidth is not an issue as my plan allows for it. Plus, I have never even gotten close to 15GB of monthly traffic.
It' s a lot easier now since most of the groups I am a part of have a link' s section to other relevant groups. I simply go to the links section, compare their list to mine, and act accordingly. I do not go to the group' s and submit the advertisement individually. That would take me hours. I simply send the advertisement to one of my distribution lists and ZOOM, it goes to all of them. Time used: 30 seconds. Time saved: 30 hours. ROI: priceless.
quote:
Traffic is good. But, traffic can also eat up bandwidth and not convert. So, you have to weigh all the pros and cons to see if that type of traffic is worth your effort.
Traffic vs. Conversion: Again, I agree. As far as the General FFA' s, was definitely not worth the time. Which is why I never submitted another ad. The groups, I submit twice a week. They continue to bring new people from everywhere. And the Traffic vs Conversion Rate has been 63 to 1. This helps me maintain my retirement staus at the age of 29.
quote:
If you concentrate more on resources that will bring converting visitors, you' ll be that much further ahead.
I could not have said it better myself. And that' s the reason I dedicated one weekend six months ago to achieve just that.
And where' d you hide the Friggin keys, Batman! It' s not funny, Alfred!
< Message edited by seventh -- 9/18/2002 4:34:07 PM >
_____________________________
"go forth and create."
| |
|
|
|
pageoneresults
Posts: 1001
From: Orange, CA USA
Status: offline
|
RE: P2P - Pay 2 Play - 10/11/2002 22:55:37
One of our SEO Consultants Directory members have given us a 90 day exclusive on a 5 page article discussing PPC - Pay Per Click and CPC - Cost Per Click programs. For those of you who are considering making a living, or partial living from the Internet, its time to get serious and start budgeting for your campaign wisely. ;)
[url=" http://www.seoconsultants.com/articles/1383/pay-per-click-programs.htm" ]Pay Per Click and Cost Per Click Search Engines[/url]
If there are any members here who receive most of their ROI around the holidays (Christmas), now is the time to start advertising. Actually a month or two ago would have been the ultimate time to start, but, its never too late to get in on the action!
< Message edited by pageoneresults -- 10/10/2002 10:56:01 PM >
_____________________________
SEO Consultants Directory
Find Search Engine Marketing Companies
| |
|
 New Messages |
 No New Messages |
 Hot Topic w/ New Messages |
 Hot Topic w/o New Messages |
 Locked w/ New Messages |
 Locked w/o New Messages |
|
Post New Thread
Reply to Message
Post New Poll
Submit Vote
Delete My Own Post
Delete My Own Thread
Rate Posts
|
|
|
Printable Version 
